SportBusiness staff, Asia

Cricket
Media

Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Football
Sponsorship & Marketing

German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher. The new deal covers two seasons, 2021-22 and 2022-23.
Olympic Games
Events

American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Rugby Union
Sponsorship & Marketing

New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
Football
Sponsorship & Marketing

The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Basketball
Sponsorship & Marketing

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Multi-sport
Data

Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
Cricket
Sponsorship & Marketing

The Bangladesh Cricket Board and Sri Lanka Cricket have both struck fresh sponsorship deals for their respective men’s national cricket teams.
Cricket
Sponsorship & Marketing

Asian betting and gambling firm W88 has agreed a multi-year endorsement deal with former West Indies cricket star Brian Lara
Multiple Sports
Events

The Asian Football Confederation will launch a women's Champions League competition in 2023 - AFP