SportBusiness staff, Asia

Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.

Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges

TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive

Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's

Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9

Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup

Japanese telco KDDI has agreed a regional sponsorship deal for Asian Football Confederation national team competitions during the 2021-24 period. KDDI's regional rights cover the territory of Japan

Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team. Longines will be the team's designated watch brand and official timekeeper