W88 targets growth in cricket with Brian Lara deal

Brian Lara bats during the Bushfire Cricket Bash T20 match between the Ponting XI and the Gilchrist XI at Junction Oval on February 09, 2020 in Melbourne, Australia. (Photo by Quinn Rooney/Getty Images)

Asian betting and gambling firm W88 has agreed a multi-year endorsement deal with former West Indies cricket star Brian Lara.

In a press release, W88 said Lara would work with the company to help grow its brand within cricket.

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