Chevrolet extends deal for Detroit IndyCar race
US automotive brand Chevrolet has extended its title sponsorship of the Detroit Belle Isle Grand Prix IndyCar US motor-racing event.
FC Köln celebrates Bundesliga return with stadium rights extension
German Bundesliga football team FC Köln has agreed a four-year extension to its stadium naming rights deal with energy company RheinEnergie.
Under Armour touches down with Rugby Canada
US sportswear manufacturer Under Armour has announced a multi-year partnership with Rugby Canada.
Softball world champions secure ‘game changing’ deal
Softball New Zealand has announced a “game changing” sponsorship deal for home building company Golden Homes to assume naming rights to its men’s national team, the sport’s reigning world champion.
Sacramento Kings crown USSA as new partner
North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
Paris Saint-Germain extends with PMU
French state-controlled betting operator PMU has sealed a four-year extension to its sponsorship of Ligue 1 football champion Paris Saint-Germain.
DLA Piper supports South Africa’s Hockey World Cup campaign
Multi-national law firm DLA Piper is to sponsor the South Africa men’s national hockey team for the duration of the 2014 Men’s Hockey World Cup.
Yankees close deal with Insurent
Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.
Ligue 1’s Nantes takes stock with Au Fil des Marques
Destocking retailer Au Fil des Marques has entered into a two-year partnership with Ligue 1 football club FC Nantes.
European Tour and BMW drive on
German automotive manufacturer BMW has sealed a four year extension to its partnership with golf’s European Tour running until the end of the 2018 season.