Lech Poznan scores double deal with Nike and STS
Polish Ekstraklasa football club Lech Poznan will wear Nike kits from next season after making the US sportswear giant its new technical sponsor.
Dubal extends sponsorship of Dubai golf tournaments
Dubai Aluminium (Dubal), a subsidiary of Emirates Global Aluminium, has extended its sponsorship of the Dubai Desert Classic European Tour event and Dubai Ladies Masters Ladies European Tour competition until 2017.
Glasgow 2014 toasts Famous Grouse deal
Glasgow 2014 has confirmed the Famous Grouse as the official whisky of the forthcoming Commonwealth Games.
Asics teams up with ITU’s Chicago events
Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.
CPL champion toasts Appleton Estate sponsorship
Reigning Caribbean Premier League champion Jamaica Tallawahs has unveiled Appleton Estate Jamaica Rum as its presenting sponsor for the 2014 season.
Ashaway tightens ties with WSA
US racquet strings manufacturer Ashaway has agreed a renewed partnership with the Women’s Squash Association.
Huawei nets dual alliance with Ajax
Chinese telecommunications company Huawei has agreed deals to become an official partner of Dutch football club Ajax and a business partner of the Eredivisie champion’s Amsterdam ArenA.
Philips eyes bright future with Bayern Munich
Dutch-headquartered electronics giant Philips has reached an agreement with Bayern Munich to become the official lighting partner of the German Bundesliga football club and its Allianz Arena stadium.
Renewed MCB deal keeps European Senior Tour finale in Mauritius
Golf’s European Senior Tour has agreed an extended three-year sponsorship agreement with Mauritius Commercial Bank to keep its season finale at Mauritius’ Constance Belle Plage course until 2017.
Daily publishing break
Sports Sponsorship Insider Daily will not be published on Monday, May 26 due to the Spring Bank Holiday.