Etixx takes shirt spot with Lille
Sports nutrition brand Etixx has reached an agreement to become the new main partner of French Ligue 1 football team Lille.
World Superbikes secures Kymco backing
Taiwanese motorcycle company Kymco has agreed a deal with the Superbike World Championship’s (WSBK) commercial rights holder Dorna Sports to become a technical supplier to the series.
Mantis extends with Masters Tennis
Organisers of the Masters Tennis tournament have extended a partnership with tennis equipment supplier Mantis for the 2014 edition of the annual event.
Borussia Dortmund secures major investment from Evonik
Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.
HSS takes naming spot at Brooklyn Nets’ new training site
NBA basketball team Brooklyn Nets has reached a deal with Hospital for Special Surgery (HSS) to make the specialist orthopaedic treatment facility the naming rights partner of its new training base.
SingTel provides heavy financial backing for 2015 SEA Games
Singaporean telecommunications company SingTel has signed up as a sponsor of the 2015 Southeast Asian (SEA) Games, with its S$15m (€8.8m/$12m) deal representing the biggest financial commitment to date for the country’s staging of the multi-sport event.
Bundesliga’s Augsburg lands Nike partnership
Sportswear company Nike has agreed a new kit partnership with German Bundesliga top-tier football club Augsburg.
Sunderland nets long-term extension with Adidas
English Premier League football club Sunderland has signed a renewed six-year partnership with global sportswear brand Adidas.
Connacht Rugby goes local for new main partner
Pro 12 rugby union team Connacht has sealed a four-year deal to make Irish-owned sports retailer Life Style Sports its new title sponsor.
Outfitter links up with Bundesliga handball team
Online sportswear and sports equipment supplier Outfitter has struck a deal to become a shirt sponsor of German Handball Bundesliga team MT Melsungen.