FIATC extends Joventut sponsorship
Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.
City recruits new partner
Manchester City has announced a three-year partnership with Hays to make the British company the English Premier League football club’s official recruitment partner.
Holland Heineken House partnership extended
Heineken has opted to extend its partnership with the Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF) until the 2016 Summer Olympic Games in Rio de Janeiro.
Arsenal banks new Nigerian partnership
English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.
Infront seeks to bolster Fisi’s sponsorship portfolio
The Italian Winter Sports Federation (Fisi) has agreed a five-year deal, from 2013-14 to 2017-18, to allow the Infront Sports & Media agency to handle its marketing rights.
Italy’s Serie B seeks out new sponsorship opportunities
Lega Serie B has agreed a five-year partnership with RCS Sport in a bid to introduce new marketing initiatives to the second tier of Italian football.
Bonk Breaker to fuel USA Cycling
The governing body for cycling in the US, USA Cycling, has announced a sponsorship deal with nutrition bar manufacturer Bonk Breaker.
AirAsia welcomes Singapore FA aboard
Low-cost airline AirAsia has sealed a three-year sponsorship with the Football Association of Singapore worth S$1.8m (€1.1m/$1.4m).
Celkon Mobiles secures naming rights to ODI series
Indian mobile phone manufacturer Celkon Mobiles has reached a deal to become the title sponsor of the one-day international cricket series between Zimbabwe and India.
Jamaica lends name to Clipper Race entry
The Jamaican Tourist Board will sponsor an entry in the 2013-14 Clipper Round the World Yacht Race.