Boston Red Sox become first MLB sponsor for Fubo
Streaming platform Fubo has announced that it will sponsor the Boston Red Sox of Major League Baseball for the remainder of the 2023 season
Topps to release Athletes Unlimited trading card set
Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
San Francisco 49ers launch environmental initiative backed by sponsors
The National Football League's San Francisco 49ers have announced the launch of 'Faithful to the Planet', a charitable initiative focusing on environmental projects and concerns
Kentucky Derby unveils raft of new sponsors for 2023
Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
Disney ‘sold out’ of ad inventory for first day of NFL Draft
Disney has sold out of advertising inventory for the first day of the National Football League Draft, which will air on both ESPN and ABC across three days from April 27-29
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
Nashville SC extends Renasant jersey sponsorship to 2027
Nashville SC, of Major League Soccer, has announced a four-year renewal of its front-of-shirt sponsorship deal with Renasant Bank
M&T Bank extends stadium naming-rights deal with NFL’s Ravens to 2037
The National Football League's Baltimore Ravens have announced that M&T Bank is extending its naming-rights sponsorship for the team's stadium by 10 years, which will see the Ravens play their home games…
Sense Arena becomes USA Hockey’s VR training tool
USA Hockey, the national ice hockey governing body for the sport in the United States, has announced that virtual reality technology company Sense Arena has become its official virtual reality training…