Fragata Olives commits to La Vuelta
Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.
Credit Suisse secures naming rights to new Zürich football stadium
Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.
Haas F1 sponsor Rich Energy denied appeal in copyright battle, ordered to hand over financials
Haas F1 title sponsor Rich Energy has been denied an appeal hearing after losing a copyright infringement battle with Whyte Bikes, a British bicycle manufacturer
Nike enters esports team sponsorship, debuts with Brazil’s Furia
US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia
Barcelona extends with Assistència Sanitària, bundles indoor sports shirt rights
Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.
Bell Canada invests as principal partner of esports group Overactive Media
Canadian telecommunications brand Bell Canada has signed a wide-ranging sponsorship and investment partnership with global esports organisation OverActive Media (OAM)
Team Liquid launches Avengers-inspired shirt deal with Marvel
US esports organisation Team Liquid has signed a new shirt deal with superhero movie franchise Marvel, maker of the hugely popular Avengers series
PSG signs record kit deal with Nike, breaks one million shirt sales
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
Arsenal extends with Konami until 2022
Video game developer Konami has extended its partnership with Premier League club Arsenal
Unibet signs front-of-shirt deal with Club Brugge
Belgian First Division A side Club Brugge has signed a new front-of-shirt deal with online gambling brand Unibet