US esports organisation Team Liquid has signed a new shirt deal with superhero movie franchise Marvel, maker of the hugely popular Avengers series.
The one-year deal will see Team Liquid wearing Avengers-inspired jerseys in selected esports competitions. It is the first time an esports team has partnered with a Hollywood movie franchise.
The deal also gives Team Liquid the rights to produce co-branded merchandise using IP from Marvel movies.
Team Liquid has already released a Captain America-themed jersey, an Iron Man-themed jersey, an Avengers Endgame-themed jersey, and a Team Liquid x Marvel logo T-shirt.
We choose to be heroes.
— Team Liquid (@TeamLiquid) June 27, 2019
More Team Liquid x Marvel products are expected to be released this year.
The partnership went live last weekend at the EU v NA Rift Rivals League of Legends competition in LA, where Team Liquid, representing North America, wore its new Captain America jerseys.
In 2009, The Walt Disney Company acquired Marvel Entertainment for $4.24bn. Marvel shareholders reportedly received $30 and approximately 0.745 Disney shares for each share of Marvel share they owned at the time.