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Team Liquid launches Avengers-inspired shirt deal with Marvel

US esports organisation Team Liquid has signed a new shirt deal with superhero movie franchise Marvel, maker of the hugely popular Avengers series.

The one-year deal will see Team Liquid wearing Avengers-inspired jerseys in selected esports competitions. It is the first time an esports team has partnered with a Hollywood movie franchise.

The deal also gives Team Liquid the rights to produce co-branded merchandise using IP from Marvel movies.

Team Liquid has already released a Captain America-themed jersey, an Iron Man-themed jersey, an Avengers Endgame-themed jersey, and a Team Liquid x Marvel logo T-shirt.

More Team Liquid x Marvel products are expected to be released this year.

The partnership went live last weekend at the EU v NA Rift Rivals League of Legends competition in LA, where Team Liquid, representing North America, wore its new Captain America jerseys.

In 2009, The Walt Disney Company acquired Marvel Entertainment for $4.24bn. Marvel shareholders reportedly received $30 and approximately 0.745 Disney shares for each share of Marvel share they owned at the time.