HomeNewsNewsGamblingFootballBelgium

Unibet signs front-of-shirt deal with Club Brugge

Belgian First Division A side Club Brugge has signed a new front-of-shirt deal with online gambling brand Unibet.

Unibet took the sleeve asset at Club Brugge during the 2018-19 season, and chose to upgrade the partnership for 2019-20. The duration of the agreement is unknown.

In an official statement, Club Brugge said next season Unibet and the club will focus on producing greater video content for fans, using Unibet’s real-time sports data.

Unibet will also be running grassroots football campaigns in Brugge, and will produce youth shirts featuring its ‘No Heart, No Glory’ slogan, rather than the Unibet logo.

Read this: Unibet signs as first betting partner of World Chess Championship

From 1 June this year, the Belgian Gambling Commission introduced a blanket ban on betting adverts during TV sports broadcasts, similar to the UK’s whistle-to-whistle ban. The measure was approved by Royal Decree.

The Unibet deal comes only four days after Club Brugge announced the renewal of its kit partnership with Italian sportswear brand Macron.

Macron has been the technical sponsor of Club Brugge since the 2017-2018 season, when the club last won the Belgian First Division A title.

The new deal will run until 2023-2024.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.