Coca-Cola Amatil extends with PGA of Australia
The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021
Yamaha, Continental to sponsor Africa Cup of Nations
The Confederation of African Football (CAF) has signed two new partnerships ahead of the 2019 African Cup of Nations (Afcon), with almost a month to go until the tournament kicks off
Lagardère Sports unveils exclusive agency deal with T1 esports venture
Lagardère Sports has signed as the exclusive commercial agent of T1 Entertainment & Sports (T1), a new joint venture between US sports and entertainment agency Comcast Spectacor and South Korean telco …
Botafogo completes shorts link-up with STX
Brazilian Série A club Botafogo has signed a new partnership with real estate development brand STX.
Telefónica renews lead partner deal with Estudiantes Club
Spanish telco Telefónica has renewed its lead sponsor deal with Madrid-based basketball team Estudiantes Club.
Internacional swaps Nike for adidas as fans demand casualwear
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
Wahoo renews partnership with Team Ineos, successor to Team Sky
Smart trainer and indoor cycling brand Wahoo has renewed its partnership with Team Ineos, the successor to the hugely successful Team Sky
Wimbledon secures major five-year investment from Chinese smartphone brand Oppo
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
Basketball Champions League to step up sponsorship sales after record-breaking Final Four
The Fiba Europe Basketball Champions League (BCL) will step up sponsorship sales after a record-breaking third season, SportBusiness Sponsorship has learned
Magic Gaming partners with Orlando’s Full Sail University
NBA 2K League team Magic Gaming – the official esports arm of the Orlando Magic – has signed a new partnership with Orlando’s Full Sail University.
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