The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021.
Under the deal, CCA will become the PGA’s Official Hydration Partner, covering all non-alcoholic beverages including water, sports drinks and a variety of other beverages.
As a Premier Partner, CCA will have brand exposure with the PGA all-year round, including at ISPS HANDA PGA Tour of Australasia events, the Volkswagen Scramble, the Ladbrokes Legends Tour, the Ladbrokes Pro-Am Series, the Greg Norman Medal and PGA Education Programs.
The Coca-Cola brand will also continue to provide PGA Professionals and golf facilities with access to third-part partners and trading benefits, alongside education programs focussed on sharing CCA’s industry knowledge and trends in retail sales and merchandising.
CCA is one of the largest bottlers of non-alcoholic ready-to-drink beverages in Asia-Pacific, and one of the world’s five major Coca-Cola bottlers.
It operates in six countries, namely Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa.