Cricket Australia rebuffs reports that Cummins influenced Alinta’s decision to quit
Cricket Australia has rebutted reports that Australian Test captain Pat Cummins influenced Alinta Energy’s decision to exit as main shirt sponsor after this season.
Fortinet expands presence in Korea with BMW Ladies Championship deal
Cybersecurity solutions company Fortinet has become the ‘Official Cybersecurity Partner’ of the BMW Ladies Championship, the co-sanctioned LPGA and LPGA of Korea Tour event.
The $2m (€2.03m)
Data Snapshot: Golf 2022
The PGA Tour, the DP World Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios valued at $575m (€568.4m/£480.3m) in 2022 compared to $519m in 2021.
EXCLUSIVE: Cricket Australia markets main shirt asset as Alinta Energy signals exit
Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
EXCLUSIVE: World Rugby revamps commercial strategy in centralised rights play
World Rugby will embark on a radical change in commercial strategy after the 2023 Rugby World Cup in France in a bid to attract new fans and generate more revenue
Women’s Rugby World Cup sponsors get behind growing the women’s game
The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue
World Rugby committed to unbundling sponsorship rights from the men’s game
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Nilox renews with Inter Milan to 2025
Smart mobility and consumer electronics brand Nilox will continue as the ‘Official Electric Mobility Partner’ of Inter Milan for three more seasons, including the rest of the 2022-23 campaign.
Gainbridge sponsorship chief: ‘You’re going to be hearing lots about us’
Bill Shelton, chief marketing officer for Group 1001, parent company to insurance brand Gainbridge, explains how the company leverages multiple sports properties to connect with clients
Hummel agrees Everton extension, Walkers goes again with Leicester City
Premier League Everton has agreed a contract extension with Danish sports brand Hummel that will see the club continue its kit supplier relationship until the end of the 2023-24 season
Mutua Madrileña renews with Madrid Open in IMG-owned MTP deal
Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.