Matthew Glendinning

Mixed Martial Arts

UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas. Bi
Football

Six of the top 20 most commercially valuable rights-holders worldwide are from the English Premier League, according to a newly-launched sponsorship evaluation engine called the POWA index.
Surfing

The France stop on the World Surf League (WSL) Championship Tour will continue to be called the 'Quiksilver and ROXY Pro France' for the next three years, through 2021
Motorsport

Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020
Mixed Martial Arts

UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.
Basketball

Euroleague Basketball, the organisers of professional club basketball competitions in Europe, has signed up mobile lottery services Lottery.com as a Premier Partner
Golf

This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs. U

UK-based Limelight Sports is taking over the management and commercial operation of three major participation events – the London Triathlon, Blenheim Palace Triathlon and Etape Caledonia cycling event –…
Football

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
Athletics

Sports brand Puma has driven its 36