Lottery.com signs as Premier Partner of Euroleague Basketball

Euroleague Basketball, the organisers of professional club basketball competitions in Europe, has signed up mobile lottery services Lottery.com as a Premier Partner.

Under the deal, spanning the 2021 season, Lottery.com will feature on court and in arenas throughout both EuroLeague and EuroCup competitions and will be incorporated into the league’s official platforms.

The sponsorship will also be integrated into a new in-game feature called ‘Crunch Time Clock’ showcasing the league’s most spectacular winning moments.

Lottery.com will offer EuroLeague and EuroCup fans raffle tickets and games for prizes. These will “generate significant funds for global humanitarian causes and EuroLeague’s One Team initiatives”, Tony DiMatteo, chief executive of Lottery.com, said.

The One Team model has participating clubs create specific projects tailored to their own community needs

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.