Euroleague Basketball, the organisers of professional club basketball competitions in Europe, has signed up mobile lottery services Lottery.com as a Premier Partner.
Under the deal, spanning the 2021 season, Lottery.com will feature on court and in arenas throughout both EuroLeague and EuroCup competitions and will be incorporated into the league’s oﬃcial platforms.
The sponsorship will also be integrated into a new in-game feature called ‘Crunch Time Clock’ showcasing the league’s most spectacular winning moments.
Lottery.com will oﬀer EuroLeague and EuroCup fans raﬄe tickets and games for prizes. These will “generate significant funds for global humanitarian causes and EuroLeague’s One Team initiatives”, Tony DiMatteo, chief executive of Lottery.com, said.
The One Team model has participating clubs create speciﬁc projects tailored to their own community needs