Matthew Glendinning

Football

EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned. The new deal will cover two cycles, running from 2019-20 to 2024-25
Golf

Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
Football

European football’s governing body Uefa has said that Financial Fair Play cases could be re-opened in a statement that is thought to address allegations made against English Premier League club Manchester C…
Football

Online betting brand Sportingbet has become a new advertising partner of Brazilian club football on Globosat’s SporTV channel for the 2019 season.
Cycling

Italian energy company Enel has renewed its sponsorship of the leader’s pink jersey in the Giro d’Italia for three more years, from 2019 to 2021.
Rugby League

Queensland Rugby League has signed Auswide Bank as a new jersey partner in a three-year deal
Basketball

Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Football

Leading Italian casino brand StarCasinò has renewed its Official Gaming Partner deal with Serie A club Atalanta for another year.
Football

Online betting brand Betway will pay around $1m per year for shirt sponsorship and stadium naming rights attached to Uganda Premier League club Express FC
American Football

Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…