Matthew Glendinning

Football

Abu Dhabi-based Burjeel Hospital has signed as a National Supporter of the Fifa Club World Cup, which kicks off today in the United Arab Emirates
Esports

Argentine football club Independiente has confirmed two sponsors for its newly-created esports team. Foreign trade consultancy Portas will be the team’s main shirt sponsor. S
Football

Italian Serie A club Udinese has become the new 'brand ambassador’ of Friuli-Venezia Giulia, the area of Italy promoted by regional tourism agency PromoTurismoFVG.
Football

Spanish LaLiga club Sevilla has extended its partnership with fashion brand Scalpers until the end of the 2020-21 season. The Official Formalwear partnership began in 2014-2015
Cricket

The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Motorsport

IndyCar chief executive Mark Miles believes the American motor racing series will announce a new title sponsor before pre-season tests in February.
Rugby League

Australian rugby league club, the Canterbury Bulldogs, has sold all branding inventory on its playing kit just three months after leading sponsors quit the club because of the so-called ‘Mad Monday’ sca…
Rugby Union

Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.
Multi-sport

The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…
Football

A new brand has emerged as favourite to acquire the naming rights to Barcelona’s Camp Nou stadium redevelopment.