Santander to title sponsor top Spanish football leagues for another season
Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website
76ers name TruMark Financial as Official Partner
NBA franchise the Philadelphia 76ers has made TruMark Financial Credit Union its first ‘Official Credit Union’ in a multi-year deal.
Extreme Energy Solutions partners Daytona International Speedway
Daytona International Speedway has signed a multi-year partnership with Extreme Energy Solutions, a company that makes cleaner-degreaser products and technology designed to lessen vehicle emissions
Bridgestone deal spans gap to new Paralympic partnership model
Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8
Castle Lager to headline South African summer Tests
South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between South Africa and opponents Pakistan and Sri Lanka.
BMW ups commitment to Ryder Cup and European golf
German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.
Erreà to outfit Envision Virgin Racing Formula E team
Italian sportswear manufacturer Erreà Sport has signed with the Envision Virgin Racing Formula E team as Official Team Clothing and Merchandising Partner.
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.
Erreà ups presence in Italian basketball with Lega Basket deal
Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.
Pirelli sees off Hankook bid to renew with Formula One
SportBusiness Sponsorship understands there was a small increase in the value of Pirelli’s renewed deal as Formula One’s sole tyre supplier, signed last month.