MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
McLaren partners BAT for ‘A Better Tomorrow’, jury still out on vaping brands
McLaren Racing F1 team has signed a new global partnership with British American Tobacco (BAT)
Consorzio Prosecco DOC joins forces with MotoGP
Italian sparkling wine Consorzio Prosecco DOC has signed as an official supplier of MotoGP
F1 grows tech sector coverage with Cyber Security 1 AB deal
Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.
Liberty Media taking stock on F1, but not selling up – source
Formula One owners Liberty Media have valued the property to gauge the progress of its investment, but not for sale purposes, an industry source has told SportBusiness Sponsorship
Uber sponsors Valencia after city launch
Spanish LaLiga club Valencia has signed up urban transport app Uber as its Official Sponsor of mobility and innovation
Optus signs guernsey deal with Adelaide AFL club
Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus
T-Mobile strikes shirt deal with New York Excelsior
The Overwatch League's New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.
NIBank signs regional deal with Atlético Madrid
Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
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