Women’s football to profit from ‘unbundling’ opportunity – Deloitte
Sixty per cent of top-flight women’s football clubs have front-of-shirt sponsors that are different to the men’s equivalent, according to new research from the Deloitte Sports Business Group.
LA Galaxy eyes new business from international partnerships
MLS club LA Galaxy is at the “beginning stage” of creating international and regional partnerships outside the US, according to the club’s head of partnerships.
C
Betway extends Grand National Festival deal to 2021
UK gambling firm Betway has extended its deal as the Official Betting Partner of the Grand National Festival for five years
Eni extends with Italian Football Federation to Qatar 2022
Italian energy company Eni has extended its top-tier partner deal with the Italian Football Federation (FIGC) for four years until the end of 2022
Kosmos looks to digital replacement technology to raise Davis Cup sponsorship revenue
The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year.
T
Disney exec starts Paris 2024 partnership role
Former Disney executive Marlène Masure has taken over as director of business development and partnerships for the Paris 2024 Organising Committee for the Olympic and Paralympic Games.
BMW agrees early exit with French Rugby Federation
BMW Group France and the French Rugby Federation (FFR) will terminate their partnership less than three months before the 2019 Rugby World Cup
Metricon extends naming rights deal with Gold Coast Suns stadium
Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.
Everton extends with kit supplier Umbro in multi-year deal
Premier League football club Everton has extended its technical partnership with football apparel and shoe brand Umbro in a multi-year deal
Digi+ partners with Athletico Paranaense in profit-sharing deal
Brazilian Série A club Athletico Paranaense has signed up banking group Banco Renner as the club’s new main shirt sponsor.