FEI outlines reduced sponsorship and TV revenue expectations for 2021
The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.
Digital segmentation central to Two Circles approach following $45m TRM deal
The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Sportfive extends with Bundesliga’s Arminia Bielefeld until 2028
The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season
Genius Sports to establish Pro Footvolley Tour OTT platform, distribute betting rights
Sports data and technology company Genius Sports Group has signed a 10-year deal to provide a live streaming platform for the Pro Footvolley Tour
Omnicom’s Fuse makes move into APAC with Singapore office
Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, has launched a Singapore-based operation to head up its activities in the Asia-Pacific region
Music management company TaP launches sports consultancy, Leeds among clients
Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Two Circles swoops for TRM Partners sponsorship agency
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
Castore continues teams drive with five-year LTA deal
Castore, the UK-based sportswear brand increasingly moving into the teams kit supply sector, has signed a five-year deal with the Lawn Tennis Association, the national governing body for tennis in Great…
The Famous Grouse sponsorship hat-trick includes Premiership and Lions deals
The Famous Grouse, the blended Scotch whisky brand, has completed a trio of rugby union sponsorship agreements