Nike’s Reeves joins Relo Metrics board
Relo Metrics, the AI-powered sponsorship analytics platform, has appointed Marc Reeves, the Nike executive who previously worked at the NFL and IMG agency, to its board
Coutts: Title sponsorship, franchise model to navigate SailGP towards profitability
SailGP, the team sailing competition co-founded and financially backed by Oracle billionaire Larry Ellison, will be profitable once a title sponsorship agreement has been delivered, according to Sir Russell…
Sportfive retains MSV Duisburg business to 2029
The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3
Cricket West Indies becomes first full ICC member to sign with Horizm
Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.
Bayern’s head of international relationships Ruwe to join Fifa
Benno Ruwe, head of international relationships and product development at Bayern Munich, has left the Bundesliga side to take up a position at Fifa next month
Sportfive extends tripartite THW Kiel agreement to 2026
The Sportfive agency has retained its mandate to sell sponsorships for THW Kiel, the record Handball Bundesliga champions
Betis lands telco Finetwork as shirt sponsor ahead of betting ban
Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm
Infront recruits Fifa sponsorship sales head Axer
The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.
SailGP adds Maui Jim Sunglasses as supplier
The SailGP global racing league has announced a sponsorship deal with eyewear manufacturer Maui Jim Sunglasses.
The US-based company was today (Friday) named as the series’ ‘Official Eyewear Supplier’.
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Mikasa serves up Brazilian volleyball renewal
Mikasa, the Japan-based sportswear manufacturer, has renewed its sponsorship agreement with the Brazilian Volleyball Confederation (CBV) for another four years