PGA of America secures IMG Arena, EA Sports deals
IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
Engelbert Strauss recruits Infront’s Dominguez to head up in-house sponsorship unit
Germany-based workwear supplier Engelbert Strauss has recruited Antonio Dominguez from the Infront agency to head up its new in-house sponsorship division
Djokovic, Asics unveil footwear endorsement deal
Serbian tennis star Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer
Signs of F1 recovery as Q1 revenues hit $180m, operating loss cut
Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Young Boys retain Valiant as Premium Partner
Swiss Super League club BSC Young Boys has extended its sponsorship agreement with Valiant, the Swiss financial services provider
Rangers renew 32Red shirt sponsorship with heightened exposure for Unibet
Newly-crowned Scottish Premiership champions Rangers have renewed a shirt sponsorship agreement with Kindred Group, the betting operator that houses the 32Red and Unibet brands
Shapiro: Endeavor IPO will provide flexibility, cut debt and accelerate growth plans
Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…
Rangers offer up stand branding in Biowave sponsorship deal
Scottish Premiership champions Rangers have included branding on two of the stands at their home stadium in a wider sponsorship deal with Biowave, the US-based pain relief technology firm
Eintracht Frankfurt awards Sportfive virtual advertising and Asian commercial role
Bundesliga side Eintracht Frankfurt has turned to the Sportfive agency to sell its virtual perimeter advertising on a global and exclusive basis