Kartik Krishnaiyer

Basketball

Milwaukee-based Harley-Davidson has teamed up with the Milwaukee Bucks for a limited edition line of special co-branded merchandise, building upon an existing relationship in which the famed US motorcycle…
Football

The National Premier Soccer League (NPSL) has made Danish manufacturer Hummel the preferred apparel partner of the league, which has more than 90 teams across the United States
Lacrosse

Major League Lacrosse (MLL) has announced a new partnership with US insurance brand Progressive. Under the deal, Progressive will have exclusive media and on-field branding at MLL events
Football

MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.
Basketball

The NBA's Detroit Pistons have announced a long-term strategic partnership with cloud communications provider RingCentral
American Football

NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics. Under the deal, Fanatics will lead all retail and online store operations for the Redskins
Ice Hockey

Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
Motorsport

PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)
Rugby

USA Rugby has struck a deal to make professional services provider EY the the Official Principal Partner of their Men’s and Women’s senior national teams.
Football

The US Women's National Team (USWNT) recently filed suit against the US Soccer Federation for alleged gender discrimination