Borussia Dortmund extends Footballco tie-up, strikes DB Cargo sponsorship in China
German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Borussia Dortmund ‘legends’ to visit Vietnam as part of Next Media tie-up
German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
World Netball appoints CSM to lead World Cup sponsorship sales
World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
Tokyo 2020 bribery investigation ‘widens’, Sapporo 2030 officials cancel IOC meeting
Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
LNJ Bhilwara Group scores fourth Legends League Cricket franchise
LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
Sydney Swans strike five-year extension to QBE tie-up
Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm
Betting operator Wolf777 strikes sponsorship deals with LaLiga quartet
Asia-facing betting operator Wolf777 has stuck sponsorship deals with a quartet of Spanish LaLiga clubs
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
World Table Tennis strikes regional sponsorship deal with Agricultural Bank of China
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has announced a regional sponsorship agreement with the Agricultural Bank of China