Tennis Australia ends sponsorship with fossil fuel producer Santos
Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events
WTT serves up Shuijingfang sponsorship, unveils 2022 events
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese baijiu brand Shuijingfang
Banned Chinese swimmer Sun Yang proves enduring commercial value
Disgraced Chinese swimmer Sun Yang has issued a reminder of his commercial value, helping to sell ¥50m ($7.9m/€7m) worth of cosmetic products online in just two days.
Crypto.com follows AFL deal with Crows sponsorship, succumbs to hacking
Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal sees Crypto.com
Macarthur FC unveils crypto firm JPEX as first Asian sponsor
Australian A-League football club Macarthur FC has announced a partnership agreement with Japanese cryptocurrency trading platform JPEX, its first sponsorship deal with an Asian brand
ONE Esports and Samsung announce long-term partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a long-term partnership with electronics multinational Samsung
Tennis Australia backs under-fire CEO as Djokovic fallout continues
Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open
CAA adds Asian Games stadiums to portfolio
CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park
Heineken replaces Rolex as Australian Grand Prix title sponsor
Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April
Lahore Qalandars add three sponsors ahead of PSL season
Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month