Asahi expands Manly Sea Eagles sponsorship
Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner
New platform to launch Singapore athlete NFTs
A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Qatar ‘considering’ allowing alcohol in World Cup stadiums
Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
BentSpoke announced as Brumbies beer sponsor
Australian craft beer brand BentSpoke has been named as the official beer partner of the ACT Brumbies
Wolfsburg and SAIC Anji Logistics upgrade sponsorship deal
Chinese firm SAIC Anji Logistics has upgraded its sponsorship agreement with German football club VfL Wolfsburg, becoming an international exclusive partner of the Bundesliga side
Fashion house Prada partners with more Chinese athletes
Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China
Hangzhou 2022 snaps up Canon sponsorship
Japanese camera manufacturer Canon has been announced as a sponsor of the 2022 Asian Games, which are due to take place later this year in the Chinese city of Hangzhou
Hancock Prospecting to sponsor Australian Olympic teams
The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting
China national baseball team strikes Mizuno sponsorship deal
Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team.
Mizuno becomes the official supplier of baseball clothing and equipment to the national side