Chinese Football Association ‘agrees women’s league sponsorship deal’ with Joma
The Chinese Football Association has reportedly struck a sponsorship agreement with Spanish sportswear brand Joma covering domestic women’s competitions.
Allianz extends naming rights to redeveloped Sydney Football Stadium
Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
Hurricanes strike Moodagent sponsorship deal
Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition
Indian Premier League franchises secure Meesho e-commerce sponsorship deals
Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…
MKTG Sports Agency awarded LaLiga commercial remit in Southeast Asia
The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
Saudi Arabian GP likely to remain in Jeddah until 2025
The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
PCB commissions YouGov to estimate stadium sponsorship value, launches new T20 events
The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
More IPL team sponsorship deals announced ahead of new season
Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month
Emtek nets Fifa World Cup rights in Indonesia
Indonesian media group Emtek has acquired the media rights for the 2022 Fifa World Cup, in a deal brokered by the Infront agency
NBA to stage preseason games in Japan sponsored by Rakuten
The National Basketball Association is to stage two preseason games in Japan later this year