Liverpool to play friendly in Singapore as StarHub secures rights to exhibition matches
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Wanda Sports to organise and promote Chinese road cycling league
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
VNPT becomes seventh SEA Games top-tier sponsor
Vietnamese telecoms operator Vietnam Posts and Telecommunications Group (VNPT) has been unveiled as the seventh top-tier sponsor of the forthcoming Southeast Asian Games in the Vietnamese city of Hanoi
AFL toasts Pepperjack Wines sponsorship
The Australian Football League has announced a sponsorship agreement with Pepperjack Wines.
The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season
Global Esports Federation appoints IMG to strategic and commercial role
The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year
PCB invites expressions of interest for junior franchise league’s sponsorship and media rights
The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds
ONE Championship appoints Talisman to drive international commercial growth
Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia
Football Australia nets Cupra sponsorship deal
Football Australia has announced a wide-ranging sponsorship deal with Spanish car brand Cupra
J.League announces sponsorship deal with TikTok amid younger audience drive
J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Former QSI marketing officer Singh establishes new agency in the UAE
Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates