Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
Former FA exec Hunter joins Wimbledon partnerships team
The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
Infront bolsters cycling portfolio with broad Tour of the Alps remit
Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
Sweetspot tasks Orsen with revitalising struggling Tour of Britain
SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.
Fifa loses global sponsorship sales head Rodriguez to LigaMX
Luis Rodriguez, the former IMG football executive in the Americas, has left his role as head of global partnership sales at Fifa to return home to Mexico
Ganten extends Fiba Global Partner role to 2027 Basketball World Cup
Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Mercado Libre joins growing portfolio of Conmebol club competition sponsors
Mercado Libre, one of the leading e-commerce firms in Latin America, has signed up as a sponsor of all club competitions run by Conmebol, South American football's governing body
World Rugby taps Signify to combat online abuse during RWC
World Rugby has partnered with data science company Signify Group to protect its online community and take action against hate speech and abuse ahead of the Rugby World Cup, which gets under way in France…
Accor steps up SailGP sponsorship role
French hospitality company Accor Group has widened its association with SailGP, becoming an Official Supplier of the national teams' sailing series
Vinci adds name to Paris 2024 sponsorship roster
Vinci Group, the French concessions and construction company, has signed up as an Official Supporter of the Paris 2024 Olympic and Paralympic Games