Ganten extends Fiba Global Partner role to 2027 Basketball World Cup
Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Mercado Libre joins growing portfolio of Conmebol club competition sponsors
Mercado Libre, one of the leading e-commerce firms in Latin America, has signed up as a sponsor of all club competitions run by Conmebol, South American football's governing body
World Rugby taps Signify to combat online abuse during RWC
World Rugby has partnered with data science company Signify Group to protect its online community and take action against hate speech and abuse ahead of the Rugby World Cup, which gets under way in France…
Accor steps up SailGP sponsorship role
French hospitality company Accor Group has widened its association with SailGP, becoming an Official Supplier of the national teams' sailing series
Vinci adds name to Paris 2024 sponsorship roster
Vinci Group, the French concessions and construction company, has signed up as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Banca Transilvania steps up support of Romanian FA
Banca Transilvania (BT), Romania's largest bank, has upgraded its sponsorship of the Romanian Football Federation (FRF)
Then there was one: Burnley secures Uphold as sleeve sponsor
Burnley FC has struck a sleeve sponsorship deal with US-based digital trading platform Uphold, leaving Chelsea FC as the only club in the English Premier League not to have sold the inventory
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
LG becomes official TV partner of Yankees in multi-year deal
LG Electronics USA has landed a multi-year sponsorship deal with the New York Yankees, of Major League Baseball
Football Manager sticks with Brighton for two more years
Premier League club Brighton & Hove Albion have signed a new two-year sponsorship deal with Sports Interactive, the makers of the Football Manager video game