Bayern sponsorship guru Jung to quit at end of season
Andreas Jung, one of the leading commercial executives in German football, is to leave his role as the board member responsible for marketing at Bundesliga champions Bayern Munich at the end of the season
LimeLight enters administration after sale of mass participation unit
UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
New sponsor IFS to enhance Big Ten game broadcasts
IFS, the global cloud enterprise software company, has become the first-ever Official Technology Partner of the United States' Big Ten Conference and its Big Ten Network (BTN)
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
The Jockey Club brings in CSM as its principal sales agency
The CSM Sport & Entertainment agency has today (Wednesday) been tasked with attracting more sponsors for the major events organised by the Jockey Club, the UK’s largest commercial horse racing organisation.
Standard Chartered names Kerner as MD, global head of sponsorship
Erica Kerner has joined Standard Chartered, the international banking group, as managing director, global head of sponsorship and events.
Kerner announced the news on her LinkedIn page today (Wednesday)
Botev Plovdiv in Bulgarian football payment first
Botev Plovdiv has become the first football club in Bulgaria to accept Bitcoin payments after striking a partnership with BTCPayServer, the cryptocurrency payment processor
Sweden’s Olympics bid rolls on with key city agreements
The Swedish Olympic Committee's (SOK) hopes of hosting the 2030 Winter Olympic Games have received a major boost after the municipalities of Falun, Åre and Östersund pledged their support.
EASL announces sponsors for first full season
The East Asia Super League (EASL) has unveiled its sponsorship roster for the 2023-24 season, the basketball competition’s first full campaign, with more brands set to come on board.
Dentsu misses out on Asian Games 2026 contract
Four agencies have been selected by the Organising Committee of the 2026 Asian Games in Aichi-Nagoya, Japan to market the event