Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle on-cycle growth, through to 2031.
KT Tape: Education through activation
Kinesiology tape market leader KT Tape is looking to use the 2016 Summer Olympic Games in Rio as a platform to sustain its dominance of the US market, Greg Venner, Chief Executive of KT Tape, told Sports Sponsorship Insider.
Deregulated markets spur energy sector sponsorships
Energy sector sponsorships are worth around €188m ($211.8m) per year based on research into the main deals involving brands that have some retail presence, that is to say, companies that provide electricity direct to homes or businesses.
Sponsorship hits the spot for International Federations
Sports Sponsorship Insider has researched the sponsorship profiles of 18 international federations, highlighting the annual value of sponsorship to each federation, the top deals contracted and the other sponsor brands that comprise their portfolios.