White Castle extends sponsorship of USA Luge

One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes ‘slider’ hamburgers, has announced a two-year extension of its partnership with USA Luge.

According to a press release, they are the United States’ “two foremost slider experts”.

The partnership continues the fast-food chain’s position as title sponsor of the White Castle USA Luge Slider Search, an off-season recruitment programme.

White Castle’s sponsorship will also support the USA Luge team and its summer and autumn recruitment tours, which will host events in various cities across the country.

“We’re thrilled to continue our partnership with White Castle to bring the Slider Search to cities around the country this off-season to share the sport of luge and find new, young athletes to add to the successes of USA Luge,” said Gordy Sheer, USA Luge director of marketing and sponsorships.

“Over the first two years of our partnership with White Castle, we saw an incredible 90 per cent increase in youth that were introduced to the sport through the Slider Search.”