Snickers has become the official chocolate bar of the NBA 2K League, the NBA’s official esports competition. Financial terms were not disclosed.
As part of the deal, the NBA 2K League will pick the “Snickers Hungriest Player to Watch” on game nights during its live Twitch and YouTube broadcasts as well as on social media channels.
The partnership began on July 19 and will continue each game night for the rest of the 2019 season, including the playoffs and finals.
Snickers is made by American confectionary company Mars, Incorporated.