Ally has been named the Official Financial Services Partner of the 2019 International Champions Cup. It marks the fourth consecutive year that the Detroit-based digital financial-services company has been a sponsor of the pre-season soccer tournament.
As part of the deal, Ally will have a presence in-stadium, on-site and on TV and digital platforms with the “Own the Save” promotion, which celebrates the best saves made by goalkeepers throughout the tournament.
Ally also will activate at the ICC’s House of Soccer fan fest event in Charlotte on July 19-20. Attendees will be challenged to participate in Speed Save, a digital gaming experience that will test fans’ ability to make as many ‘virtual saves’ as they can while the clock counts down.
For every Speed Save participant, Ally will make a donation to QC Scores, a Charlotte non-profit that uses soccer to make a positive impact in the lives of underserved children in the local community.