EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Fanatics acquires Vetta Brands assets to expand headwear business
Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…
BodyArmor Lyte named official sports drink of US Open
Sports drink brand BodyArmor has announced a multi-year deal with the United States Tennis Association, which names BodyArmor Lyte the official sports drink of the US Open
TikTok secures New York Yankees, YES Network partnership
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Nascar strikes multi-year sports betting deal with BetMGM
US stock car racing series Nascar has struck a multi-year sports betting agreement with online gaming company BetMGM, which has been designated an authorized gaming operator of the organization.
Raiders lose potential $30m commercial partnership due to Covid-19
The National Football League's Las Vegas Raiders have missed out on a potential 10-year, $30m commercial partnership with the Southern Nevada Water Authority due to the financial impact of the global Covid-19…
PitchBook partners with Seattle Kraken, Climate Pledge Arena
Seattle, Washington-based financial data and software company PitchBook has partnered with National Hockey League expansion team Seattle Kraken to become a venue partner and suite-level sponsor of the Climate …
Kraken reaps rewards of successful brand identity unveiling
National Hockey League expansion team Seattle Kraken is reaping the commercial rewards across a series of metrics from its hugely successful brand identity unveiling
PGA Tour strikes sports betting partnership with BetMGM
The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization
NHL, Roman strike 2020 Stanley Cup Playoffs partnership
The National Hockey League has struck a partnership with New York-based Roman, which has been designated the official digital men’s health clinic of the 2020 Stanley Cup Playoffs and Finals.