FTX expands sports presence with five-year MLB partnership
Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Pocono Organics becomes first CBD company to title-sponsor Nascar Cup Series race
Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania
NHL helmet sponsorships now permanent after one-year trial
The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
Late-night TV host Kimmel secures naming rights to LA Bowl
Jimmy Kimmel, the popular American late-night talk show host, has become the title sponsor of the LA Bowl college football bowl game, which debuts at SoFi Stadium in Los Angeles on December 18
Socios.com enters NBA landscape with 76ers partnership
Fan engagement platform Socios.com is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers
Salesforce aligns with Team USA, LA28, and NBCUniversal in seven-year deal
Salesforce, the American cloud-based software company, has secured a multiyear partnership with Team USA and the Los Angeles Olympic and Paralympic Games in 2028, as well as an agreement with NBCUniversal …
Winnipeg Jets’ arena to be renamed Canada Life Centre
The National Hockey League's Winnipeg Jets will now play at Canada Life Centre following a naming-rights deal between parent company True North Sports & Entertainment and Winnipeg-based life insurance…
Columbus Crew unveils naming rights deal with Lower.com
Major League Soccer's Columbus Crew has unveiled a long-term naming rights deal with New Albany, Ohio-based online mortgage lender Lower.com.
The Crew's new $313.
Orlando Health secures Orlando City, Pride training facility naming rights in deal extension
Major League Soccer's Orlando City SC and local healthcare network Orlando Health have extended their long-term partnership, which now includes naming rights to the club's two training facilities.