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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Dignitas secures unique LCS naming rights partnership with QNTMPAY
Esports organization Dignitas has secured a wide-ranging partnership with Canada-based digital bank QNTMPAY, which will include its League of Legends Championship Series (LCS) team being rebranded as "D…
Orlando Health secures Orlando City, Pride training facility naming rights in deal extension
Major League Soccer's Orlando City SC and local healthcare network Orlando Health have extended their long-term partnership, which now includes naming rights to the club's two training facilities.
Columbus Crew unveils naming rights deal with Lower.com
Major League Soccer's Columbus Crew has unveiled a long-term naming rights deal with New Albany, Ohio-based online mortgage lender Lower.com.
The Crew's new $313.
TSM claims esports record with FTX naming rights deal
US esports organisation TSM has agreed a 10-year naming rights deal with cryptocurrency exchange FTX, adding that the $210m (€172.7m) valuation represents a record for the esports industry.