Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania.
It is the first time that a CBD company has become the title sponsor of a Nascar race. The move will likely spur further hemp-related commercial deals within the United States-based stock car racing series.
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