Angel City FC expands sponsorship portfolio with Jane Walker partnership
National Women's Soccer League expansion team Angel City FC has expanded its sponsorship portfolio by securing a partnership with Jane Walker, the female counterpart of whiskey brand Johnnie Walker
NCAA women’s basketball tournament could be finally given ‘March Madness’ branding
The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …
Twitter, Opendorse partner to enable student-athletes to monetize video content
Twitter has secured a partnership with athlete marketing platform Opendorse, which will provide student-athletes in the United States with a pathway to monetize video content on the social media platform
Dignitas secures unique LCS naming rights partnership with QNTMPAY
Esports organization Dignitas has secured a wide-ranging partnership with Canada-based digital bank QNTMPAY, which will include its League of Legends Championship Series (LCS) team being rebranded as "D…
NHL expands presence in Baltics with OlyBet sports betting partnership
The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
Pistons bring in United Wholesale Mortgage as jersey sponsor
The National Basketball Association's Detroit Pistons have signed a wide-ranging multiyear agreement with wholesale mortgage lender United Wholesale Mortgage, which has been designated the team's jersey…
Concacaf brings back Valvoline as 2021 Gold Cup, Nations League finals sponsor
Concacaf has struck a year-long partnership extension with premium automotive lubricant company Valvoline, which has been designated the official motor oil and lubricant of the 2021 Gold Cup, and a partner o…
BetMGM brings in NHL legend Gretzky as brand ambassador
Leading United States-based gaming operator BetMGM has brought in National Hockey League legend Wayne Gretzky as a brand ambassador to help the company grow domestically and potentially into Canada
Budweiser returns as presenting sponsor of 2021 Women’s International Champions Cup
Budweiser has been confirmed as the presenting partner of the 2021 Women’s International Champions Cup, the annual preseason women’s club soccer tournament.
Bellator brings in Elevate Sports to support sponsorship, ticket sales
American mixed martial arts promotion Bellator has hired Elevate Sports Ventures to support its sponsorship, premium, and ticket sales strategies ahead of the return of fans to live events at Bellator…