NHL, Clutch strike multi-year Canadian partnership
Clutch, the Canadian online used car buying platform, has entered the sports sponsorship space for the first time by securing a multi-year Canadian partnership with the National Hockey League
Monumental Sports secures wide-ranging CarMax partnership
Monumental Sports & Entertainment has brought in leading American used car retailer CarMax as the first official used auto retail partner of the National Basketball Association's Washington Wizards an…
NFL loosens restrictions for crypto sponsorships
A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related…
Florida Panthers add FlexIt to sponsorship portfolio
The National Hockey League's Florida Panthers have secured a partnership with virtual personal training platform FlexIt, which has been designated the franchise's official virtual fitness partner
Inter Miami looks to improve DRV PNK Stadium fan experience with Grubhub partnership
Major League Soccer's Inter Miami CF and United States-based online food delivery service Grubhub have struck a multiyear partnership which designates Grubhub as the official food delivery service and …
Nashville SC secures naming rights deal with Geodis for 30,000-seat stadium
Nashville SC has secured a naming rights partnership with France-based transport and logistics services provider Geodis for the Major League Soccer club's new 30,000-seat, soccer-specific stadium
Dollar Shave Club becomes official razor of NCAA, March Madness
Unilever brand Dollar Shave Club has become the official razor of the National Collegiate Athletic Association and the March Madness men's college basketball tournament
Nashville SC accepts Valkyrie sponsorship payment in bitcoin
Nashville SC has become the first Major League Soccer club to accept the payment of a commercial partnership in bitcoin following a deal with Valkyrie Investments, a Nashville-based investment manager…
PSG to open flagship retail store in New York City
French soccer giant Paris Saint-Germain is looking to expand its presence in the United States by opening a flagship retail store on Fifth Avenue in Manhattan, New York City
NWSL brings in Delta Air Lines as inaugural airline partner
The National Women’s Soccer League has brought in Delta Air Lines as the league's official airline and travel partner ahead of the 2022 season.