Ryder Cup

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.

Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.

Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…

UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal

The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.

New luxury gin brand Old Tom Gin 1821 has been named as an official supplier and licensee of the 2023 Ryder Cup, scheduled to be hosted in Italy

RBC, the PGA of America and Ryder Cup Europe have signed a one-year agreement making the Canadian bank a Worldwide Partner of this year's Ryder Cup

Golf’s Ryder Cup Europe has extended its long-running agreement with electric vehicle manufacturer Club Car.

US-based software company Pegasystems (Pega) has signed as a worldwide supplier for the next two editions of the Ryder Cup

The PGA of America has announced a wide-ranging partnership with Swiss watch manufacturer Rolex, which includes an expanded presence in the Ryder Cup

PepsiCo has extended its longstanding sponsorship of the PGA of America and, in a separate deal with the PGA of America and Ryder Cup Europe, expanded its reach into the Ryder Cup

Scottish golf clothing brand Glenmuir has agreed a five-year extension to its partnership with Ryder Cup Europe

Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup

European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.

German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.