Ryder Cup
Features
Golf leaves past behind to embrace smartphone connectivity – Cole
European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.
BMW ups commitment to Ryder Cup and European golf
German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.
Ryder Cup deal imminent for stalled Worldwide Partner plan
The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.