Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.
SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.
Citi aims to make gains from Ryder Cups in Italy and the US with the 2025 event in New York targeted for its fullest activation.
The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
US banking group Citi has been named as a Worldwide Partner of this year’s Ryder Cup to be held at the Marco Simone Golf & Country Club in Italy.
DP World becomes Key Worldwide Partner for next three Ryder Cups Access to the US market especially important to the Dubai-based company
European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.
Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…
UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal
The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.
New luxury gin brand Old Tom Gin 1821 has been named as an official supplier and licensee of the 2023 Ryder Cup, scheduled to be hosted in Italy
RBC, the PGA of America and Ryder Cup Europe have signed a one-year agreement making the Canadian bank a Worldwide Partner of this year's Ryder Cup