‘As F1 expanded in the US, our interest in sponsoring a team peaked’ | Jeff Mahony, NEFT Vodka  

Neft's branding visible on the 2023 Scuderia AlphaTauri car
Neft's branding visible on the 2023 Scuderia AlphaTauri car
SportBusiness Sponsorship talks to Jeff Mahony, chief executive of NEFT Vodka, about the brand's recent sponsorship agreement with the newly-named Visa Cash App RB F1 team.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here

Read this next

Motorsport

'F1 is the place to be' | Darren Guccione, Keeper Security 

20 May 2024
Horse Racing

'We naturally gravitate towards luxury' | Jonathan Gregory, Goodwood Group

4 Apr 2024
Motorsport

'Right now, F1's got the best coverage' | Greg Hall, MoneyGram

16 Feb 2024
Ice Hockey

'Formula 1 was the natural fit' | Andrew Bennett, Smartsheet

3 Jul 2023
Motorsport

Ex-NBA executive Rossomondo targets tech brands for MotoGP

8 Aug 2023