‘As F1 expanded in the US, our interest in sponsoring a team peaked’ | Jeff Mahony, NEFT Vodka  

Neft's branding visible on the 2023 Scuderia AlphaTauri car
Neft's branding visible on the 2023 Scuderia AlphaTauri car
SportBusiness Sponsorship talks to Jeff Mahony, chief executive of NEFT Vodka, about the brand's recent sponsorship agreement with the newly-named Visa Cash App RB F1 team.

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