DP World Tour

SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.

DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…

OlyBet's 'Official Betting Operator' deal with the DP World Tour marks a new stage in the tour's development of betting sector rights. Matthew Glendinning reports.

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.

International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.

Velocity Global has taken up an option to exit its global sponsorship of the DP World Tour due to changes of leadership and strategic direction at the global work platform

Dubai-based airline Emirates will benefit from new digital rights, increased levels of hospitality and a greater number of Pro-Am ‘experiences’ as part of its three-year renewal with golf’s DP World Tour from 2022-24.

Golf’s DP World Tour has agreed a three-year extension to its sponsorship agreement with Emirates, with the international airline continuing as an Official Partner of the tour until the end of the 2024 s…

Breakaway tour entertained brand prospects at its events this summer Sponsorship portfolio split into three tiers Packages priced down in year one while event builds audiences

The DP World Tour has signed Cignpost Diagnostics as the tour’s ‘Official Health Diagnostics and Screening Partner’ and founding partner of the European Tour Health and Performance Institute in a three…

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.

Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.

Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…

Golf’s French Open will now be known as the Cazoo Open de France after the online automotive retailer acquired the title sponsorship rights.