ICC
IndusInd Bank becomes ICC’s seventh top-tier ‘Global Partner’
Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India.
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DP World ramps up McLaren sponsorship activation for Singapore Grand Prix
SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.
ICC picks Turnstile for sponsorship evaluation brief
The International Cricket Council (ICC) has appointed sponsorship valuation agency Turnstile to work alongside its commercial team during the next commercial rights cycle
Coca-Cola grabs ICC global partner rights
The Indian subsidiary of soft drinks group Coca-Cola has signed as a new global partner of the International Cricket Council, SportBusiness Sponsorship has learned.
ICC teams up with Uber to shine spotlight on women’s cricket
The International Cricket Council has signed a wide-ranging partnership with ridesharing and food delivery platform Uber that will centre on the first ever standalone Women’s World T20 tournament in t…