SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.

The International Cricket Council (ICC) has appointed sponsorship valuation agency Turnstile to work alongside its commercial team during the next commercial rights cycle

The Indian subsidiary of soft drinks group Coca-Cola has signed as a new global partner of the International Cricket Council, SportBusiness Sponsorship has learned.

The International Cricket Council has signed a wide-ranging partnership with ridesharing and food delivery platform Uber that will centre on the first ever standalone Women’s World T20 tournament in t…