Barclays
Barclays leads dramatic rights fee trend in women’s football
Sponsorship rights fees in women's football are rising on a growing set of commercial objectives from brands.
AELTC set for watershed Wimbledon as Barclays goes big on activation
The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.
EXCLUSIVE: Barclays takes over Wimbledon umpire’s chair asset vacated by Robinsons
Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).
Umpire chair branding key to Barclays’ record Wimbledon sponsorship
Bank replaces HSBC as banking sponsor
Deal is the biggest in AELTC’s portfolio
Significant uplift due to major court-side exposure
T
Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
WSL title sponsor Barclays buoyed by knock-on effect of England’s Euro 2022 triumph
Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Barclays signs multi-million-pound title deal with Women’s Super League
UK banking group Barclays has signed a multi-million-pound deal as the first title sponsor of the English Women’s Super League.
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…