Sponsorship rights fees in women's football are rising on a growing set of commercial objectives from brands.

The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.

Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).

Bank replaces HSBC as banking sponsor Deal is the biggest in AELTC’s portfolio Significant uplift due to major court-side exposure T

The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays

Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…

UK banking group Barclays has signed a multi-million-pound deal as the first title sponsor of the English Women’s Super League.

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…