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Active Wear

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Football
Beer

AB InBev’s activation spend on its official beer sponsorship of the upcoming Fifa World Cup in Russia will be the beer group’s biggest yet – commensurate with the importance of the event as a showcase of the Budweiser brand.

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Football
Beer

Budweiser will become the presenting partner of the 2019 Women’s International Champions Cup as part of a multi-faceted deal between parent company Anheuser-Busch InBev and tournament organizer Relevent Sp…
Esports
Beer

US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
Mixed Martial Arts
Beer

US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev
Football
Beer

Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.