Budweiser created a buzz around last winter’s World Cup in Qatar, despite the unexpected ban on in-stadium alcohol sales.
The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
Prominent boxing promoter Top Rank Boxing has expanded its agreement with Bud Light, in which the Anheuser-Busch brand will continue as the entity’s official beer sponsor and also become its exclusive h…
Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years
In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
Running May through July 2021, Bud Light’s activation played on the tradition of players not shaving while in the playoffs.
Through the NBA’s delayed 2020 ‘bubble’ season, AB InBev brand Michelob Ultra teamed up with Microsoft to create an AI-driven virtual courtside fan experience.
In February 2020, beer brand Busch leveraged its sponsorship of Kevin Harvick’s No 4 Stewart-Haas Racing car at the Daytona 500 through a real-time Twitter sweepstakes.
Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.
Budweiser will become the presenting partner of the 2019 Women’s International Champions Cup as part of a multi-faceted deal between parent company Anheuser-Busch InBev and tournament organizer Relevent Sp…
US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev
Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…