Through the NBA’s delayed 2020 ‘bubble’ season, AB InBev brand Michelob Ultra teamed up with Microsoft to create an AI-driven virtual courtside fan experience.
Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.
Budweiser will become the presenting partner of the 2019 Women’s International Champions Cup as part of a multi-faceted deal between parent company Anheuser-Busch InBev and tournament organizer Relevent Sp…
US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev
Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Brazilian beer Brahma has renewed its partnership with Santos FC, the former home of both Pelé and Neymar, until the end of the 2018-19 season.
Budweiser parent company AB InBev has overcome decades of opposition to the use of athletes in beer commercials, after signing two new marketing deals with the NBA and MLB players associations.
US beer brand Bud Light has become an official beer partner of England’s men’s national football team, building on an existing agreement between the English Football Association and Bud Light’s parent compa…
AB InBev’s activation spend on its official beer sponsorship of the upcoming Fifa World Cup in Russia will be the beer group’s biggest yet – commensurate with the importance of the event as a showcase of the Budweiser brand.