Women's Football
US Soccer signs multi-year deal with GoGo squeeZ
The United States Soccer Federation has named squeezable snack pouch brand GoGo squeeZ as its official fruit snack in a multi-year agreement
US Soccer signs multi-year partnership with Chipotle
The United States Soccer Federation has signed a multi-year partnership with restaurant chain Chipotle Mexican Grill, which will be designated the official Mexican restaurant of the men's and women's national…
Budweiser launches campaign to find new NWSL sponsors
National Women's Soccer League sponsor Budweiser has launched a marketing campaign which rallies corporate support for the competition
Portland Thorns sign Social CBD partnership
National Women’s Soccer League team Portland Thorns have announced a partnership with Portland-based cannabidiol (CBD) company Social CBD. It is the first deal between a CBD brand and an NWSL club.
Someday is Now – Luna Bar & the United States Women’s National Team Players Association
Nutrition bar Luna Bar took action to resolve the disparity in pay between the US women’s team and their male counterparts before the 2019 Women’s World Cup in France.
Lagardère adds Crédit Agricole as Lyon’s women’s team sponsor
French football's Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.
Secret deodorant supports NWSL with $200,000 ticket purchase
Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…
NWSL extends Nike partnership until 2022
The National Women's Soccer League (NWSL) is continuing its Women's World Cup boost by extending its partnership with Nike until 2022. Terms were not disclosed
Procter & Gamble offers financial support to USWNT in equal pay battle
Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…
Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour
The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…
NWSL secures Budweiser sponsorship deal
On the day the United States Women's National team secured the Women's World Cup, with a 2-0 victory over the Netherlands in Lyon, France, the National Women's Soccer League announced a commercial partnership…