Winter Sports

Insurance company TVM has agreed a deal to become the logistics partner of the KNVB, Dutch football’s governing body.

Automotive company BMW has signed up as the new official main sponsor of the International Bobsleigh and Tobogganing Federation (FIBT) World Cup and the title sponsor of the FIBT World Championships.

German brewery C & A Veltins is using sponsorship to increase brand visibility and create a positive brand image in an “intensely advertised” beer industry.

South Korean foreign language learning institution Pagoda Education Group has reached an agreement to become the official supplier of language training services for the PyeongChang 2018 winter Olympic Games.

The International University Sports Federation (FISU) has announced that Swiss luxury watch brand Tissot will again serve as the official timekeeper of its winter Universiade for the 2015 edition of the biennial multi-sport event.

Courier company Deutsche Post has agreed a multi-year deal to become a premium partner of the Bobsleigh and Luge Federation of Germany (BSD).

The Women’s Tennis Association has announced luxury holiday destination Marina Bay Sands as a premier partner and official hotel and integrated resort of its WTA Finals showpiece event in Singapore.

German brewery C & A Veltins has unveiled a significant increase in its winter sports sponsorship programme for the 2014-15 season.

South Korea-based sportswear manufacturer Fila has struck a deal with the Royal Dutch Skating Association (KNSB) to sponsor a number of the country’s skating teams.

UCI World Tour cycling squad Team Belkin has confirmed that long-term sponsorship deals have been agreed in principle with the Dutch national lottery and retail company BrandLoyalty.

UCI World Tour cycling squad Team Belkin has secured its long-term future with the Dutch national lottery and retail company BrandLoyalty set to agree deals to sponsor the team, according to Dutch newspaper De Telegraaf.

Korean-based outdoor clothing manufacturer and distributor Youngone Outdoor has signed up as an official partner for the PyeongChang 2018 winter Olympic Games.

PyeongChang 2018 has signed up its first domestic sponsor for its staging of the winter Olympic Games by agreeing a deal with telecommunications company KT.

Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.

PyeongChang 2018 will sign its first domestic sponsorship deal for the winter Olympic Games in the first quarter of this year, according to organising committee president Kim Jin-sun.

Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.